In order to provide end users fancier user experience, we have additional approval requirements for paid layers. To publish a paid layer, it needs to meet both the testing requirements for free layers and the instructions as below.

General
We strongly recommend to only make your layer a paid layer when it provides a 'unique user experience'. This can be either through augmenting the user's reality with cool 3D objects, like mazes or art. Through interesting POI actions, like videos. Or just through the content itself, if your layer provides information which is special or not commonly available. A combination of all three is best of course :)

Note: Screenshot layers cannot be paid layers, as we feel they do not offer a true AR experience.

Detail Description
If you want to make your layer a bestseller it is of great importance that you make an attractive Detail Description. The Detail Description is what sells your layer. It is the place where you can explain to the users why your layer is cool and why they should buy it. The Detail Description can be written as plain text or in HTML. We strongly recommend to use HTML, so that you can give your Detail Description an appealing 'look and feel'.

A good Detail Description contains a clear description of:

• Goal of the layer

For example "Show location of railway stations and realtime train departure times", "Cultural heritage guide", "A mind blowing game experience"

• Location of the POIs

For example "Amsterdam", "New York state", "The Alps", "Santa Barbara University Campus", "All over the world"

• Approximate number of POIs

For example "over 1.000 POIs", "1 POI per city"

• Information contained in the Brief Information Widget

For example "For each POI you will see the price of the house and the surface of the house"

• Actions associated with each POI

For example "For each POI we provide the telephone nr of the broker, a 1-minute video of the interior of the house for sale and a webpage with details of the house"

• Intended audience

For example "Any Beatles fan", "Anyone interested in the history of Amsterdam", "French food lovers"

• Time span of your layer

If relevant please state for which period of time your layer can be used.

For example "This layer can only be used at the Interational Music Festival, 12-18 May 2010."

• Other relevant information

For example "New POIs can added by the user", "POIs can be rated by the user", "Additional info can be found on our website www.layar.com"

• Publisher Details

Inform the user of who they can contact in case of questions or issues.
In the next release of Layar the publisher's email address and name will be automatically displayed.

• A screenshot of your layer

Upload a nice screenshot of your layer

As Layar feels it is important that users are fully informed on their buy, your layer will be rejected if the above mentioned topics are not included in the Detail Description. When a certain topic is not relevant for your layer, it does not have to be included.

Graphics
For paid layers the use of custom POI icons and BIW images is required.
All icons/images used should be of good quality.
Actions
For paid layers it is mandatory to have at least one http, video or audio action for each POI.

Price
When you are thinking of which price to give your layer, ask yourself what you would pay for it. Keep in mind that, as digital goods are a relatively market, users are still hesitant to buy expensive layers. Our statistics show that cheap layers sell best. We therefore recommend to use price tiers 9, 10, 20.
If your layer is a 'must have' for the intended audience you can consider asking a higher price.

** A good example of a paid layer: **
The "Spot Crime" layer, available in the US, is a great example of a paid layer. The content is not commonly available and has a high location based relevance. The user experience is made even better through the different types of icons used. The Detail Description clearly explains what users can expect from this layer: Location of the POIs, types of POIs, relevance of POIs, extra information provided for each POI. The price level (tier 10) is appropriate.

Detail Description SpotCrime
  
Covering over 300 of the largest US cities, SpotCrime will display recent crime activity around your current location.
Crimes incidents are displayed on the Layar interface with icons representing different types of crimes including shooting, robbery, assault, theft, burglary, arson and vandalism. Below the AR view, crime details are provided. Users can identify high crime areas in the cities they are traveling, and get specific details of the crime events by clicking on the icons.
 

** Another good example of a paid layer: **
The "Sold House Price Data 2010" layer, available in the UK, is another great example of a paid layer. The content is not commonly available and has a high location based relevance. The Detail Description is perfect, as it explains exactly what the user can expect. The price level (tier 9) is appropriate.

Detail Description Sold House Price Data

AYR Communications

Sold House Price Data 2010

Check the latest UK residential Sold Price information as recorded by the Land Registry while on the move. All purchases automatically receive free updates for 2010 as it is released.

Sold House Price Data 2010 Check the latest UK residential Sold Price information as recorded by the Land Registry while on the move. All purchases automatically receive free updates for 2010 as it is released.

A groundbreaking iphone and android app 2010 Sold House Price Data places a huge amount of residential property sales data on your iphone or Android mobile. Instantly retrieve the latest sold prices within your immediate location all via your camera view.
Note: Positional accuracy of data outdoors is dependant on your GPS enabled phone with results accurate up to approx. 10 meters in a good reception area.

Features:
Instantly retrieve sold prices - using in your current location the GPS functionality will allow you to see what properties have been sold recently to give you an idea of current valuations.

Filter Your Search Results - Refine your results further using filters to match your exact criteria, based on a wider search radius up to 5km, property types including Detached, Semi-Detached, Terraced, Flats or even set minimum and maximum property values.

Reality - Map - List Views - Use Live Reality view to locate data based on actual camera view, use alternate Google Map view to obtain 'Take-Me-There' directions or List views for multiple overall comparison of data.

Useability - Change the orientation of the Reality view from portrait to landscape, to encompass more detailed sold price data within the viewable screen area.

Coming during 2010:
The Latest Property for Sale Add Area to Watch List Average Sales Data Average Rental Data

Who is this app for?
Property Professionals - for immediate and recent sales data on the move.
Owner Sellers & Buyers - instant information on determining current valuations.